Not designed to die
On fast fashion, the pursuit of beauty and making fewer, better things: the ARIA NOIR book on why the house works the way it does.
The ARIA NOIR book is blunt about what the house is not. Its chapter on quality begins with beauty.
There may be no other pursuit so pure as the pursuit of beauty. As deep as one may try to make their reasoning for creating, the pursuit of beauty is a simple goal that should be more accepted in creative circles at face value. Sometimes, liking beautiful things is enough.
From The ARIA NOIR Book
The quality desert
Fast fashion has created a veritable quality desert in the clothing and accessory space. When something is quickly produced and offered at a low price, quality is what is sacrificed.
With items that put quality first, rather than quantity, they are in it for the long-haul. They are meant to be items that are kept and worn for a long time — perhaps forever.
From The ARIA NOIR Book
Fewer, better things
Aria Noir does not seek to expand and conquer vast markets. They are the very definition of boutique brand and this suits them just fine. It is the design — not a flaw. It comes down to a sensibility of making better things in smaller quantities.
Aria Noir has made it a goal to marry art, quality, and technology. … What Aria Noir creates within their collections is a world outside of the race to be the next fast fashion phenomenon. Instead, they have structured something designed to not die, but endure.
From The ARIA NOIR Book
It is why the collection is small, why each frame is drawn in 3D before it is made, and why the knitwear is baby alpaca rather than acrylic.