ARIA NOIR, defined
A solo voice that rises above the opera, and the dark, sharp-lit mood of noir: what the name carries, in the words of the ARIA NOIR book.
Every house starts with a name. The ARIA NOIR book opens its account of the brand by taking the two words apart, one at a time.
Any opera fan can tell you that a well-crafted aria is impossible to ignore. An independent piece of music crafted for one voice, arias often soar above the body of larger works, telling a story through expressive ebbs and flows. They are statements of inimitability. They are also often tinged in sadness, a tragic, romantic aire.
Noir brings to mind several visions — dark, languid pictures, and sharp lighting, existentialism in film, and edgy individualism.
From The ARIA NOIR Book
A name in layers
The book reads the name the way you might read a building: from the outside in, one layer at a time.
The name ARIA NOIR itself is layered — much like an onion or, if looking to be more aesthetically pleasing, a rose. Each petal held within the words ARIA and NOIR is significant — combustible. They seek to further define a brand that is constantly in flux between beauty and utility.
“Oir” means “listen” in Spanish. Connected with the concept of “aria” musically, poetically, and in terms of strength and “noir” as a color, a feel, a mood — the varied layers are not only interesting to unfold, but speak to the erudite nature of the brand name itself.
From The ARIA NOIR Book
By designers, for designers
Aria Noir is motivated by being truly original in every facet of their business. Everything they produce, from high-end eyewear to music videos or boutique hotels, has the DNA of the creators baked into it. They know that the products, the creative output, has a niche market and they are fine with that. Honestly, it is welcomed. The spoken ethos of Aria Noir is “By designers, for designers”.
From The ARIA NOIR Book
That is the thread through everything on this site: the frames, the knitwear and the architecture work come from the same few hands, and they are made for people who notice how a thing is made.